Our Story

In September of year 2022, a significant moment unfolded in the life of our founder. Welcoming her precious daughter into the world filled her heart with indescribable joy. However, as the initial months of motherhood progressed, she found herself grappling with the overwhelming responsibilities and challenges it entailed. The turning point came when her daughter developed skin allergies after using seemingly trusted baby products. This experience sparked a realisation about the lack of emphasis on safety in the baby product market. Drawing upon her 14 years of experience in the textile industry and fuelled by a passion for extensive research, she embarked on a mission to create a solution. Numerous discussions, sampling processes, and refinements later, Gababee was born.

Inspired by her daughter's newfound perspective on the world, she sought to infuse her designs with the same sense of wonder and joy. A trip to Jaipur provided the opportunity to witness the vibrant culture and artistic heritage of India, which served as a catalyst for the brand's distinctive prints. Combining Indian aesthetics with playful and quirky elements tailored for children, Gababee's designs were brought to life by skilled artisans using traditional block printing techniques.

Beyond offering products, Gababee represents a dream—a vision to provide children with safe, ethically crafted linens that encapsulate our founder's commitment to sustainability and eco-consciousness. As a direct-to-consumer brand, Gababee prioritises ethical practices and aims to reach a wider audience. With every Gababee product, parents receive not just a blanket or swaddle but a piece of the founder's dream for their little ones—a promise to design with their future in mind.